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It all starts with
a domain name

  • .be € 8,00   € 11,50
  • .nl € 10,00   € 11,50
  • .com € 15,00
  • .eu € 10,00   € 11,50

How do I choose a good domain name?

A domain name is the unique address of your website and forms the foundation of professional email addresses. Therefore, registering a good domain name is an essential part of your online strategy. Your domain name is the first thing potential visitors see in search engines, on other websites, or on a business card. In other words, a domain name gives the first impression, even before someone has visited your website.

How do I choose a good domain name?

What to consider when choosing a domain name?

Domain names have certain technical limitations. The maximum number of characters is 63. Additionally, not all characters are allowed. You can use all the letters of the alphabet, along with numbers or a hyphen. Punctuation marks and spaces are not allowed. Also, there is no distinction between uppercase and lowercase letters.

Although letters with accents or characters from another alphabet are supported in many domain name extensions, this is not always the case. If you want to register a domain name with special characters, it's best to check in advance whether they are supported.

Tip: When registering a domain name with an accent or other special character, it’s a good idea to also secure the version without accents. This way, you improve your visibility.

Which extension should I choose?

Which extension should I choose?

A domain name consists of two parts: the name and the domain extension. There are now more than 1,200 different domain extensions. While many of these extensions have no usage restrictions, they often indicate a specific purpose.

There are generic domain extensions, such as .com or .net, which are commonly used. New generic domain extensions – such as .shop or .blog – often indicate what visitors can expect from the website. In addition, there are geographic domain extensions that refer to a country or specific region. For Belgium, .be is used, but domain names can also be registered with .vlaanderen or .brussels.

It is therefore important to choose the right domain extension. Potential visitors can often infer from the extension whether the website will be available in their language, offer a specific service, or be from a local business.

Is the length of a domain name important?

A good domain name immediately shows what a potential visitor can expect. Therefore, readability is more important than the length of the domain name. Choose a domain name made up of clear words and that is logically structured. Good keywords in a domain name can also have a positive impact on your ranking in Google and other search engines.

That doesn't mean that the length of a domain name is no longer a factor. A lengthy list of products or services is user-unfriendly and often only partially visible in the address bar. Short is still better than long.

Moreover, you can be creative when choosing a domain name by making the extension part of the domain name. Examples of this are 'koopjeboek.online' or 'straksop.tv'.

Do's and don'ts

Do's

  • Choose a clear and logical name.
  • Ensure that people can easily spell and pronounce the domain name.
  • Go for a unique domain name.
  • Choose the right extension(s), tailored to your product and target audience.

Don'ts

  • Avoid (too many) hyphens or numbers.
  • Preferably, do not use abbreviations or alternative spellings (e.g., 'One4All')
  • Do not add unnecessary words (e.g., 'the')
  • Avoid having the same letters follow each other in a domain name made up of different words.

Register multiple domain names

Domain names are easy and inexpensive to register. Businesses often secure dozens of domain names to protect their brand. Proactively registering a domain name is cheaper and less complicated than having to claim it from someone else later on.

Therefore, it can be a good idea to register your trade or product name in various extensions. Additionally, this allows you to anticipate the expansion of your offerings or markets and countries where you plan to do business.

 

Enter up to 20 domain names to check if they are available for registration.

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